What is SEO?
SEO is the abbreviation of Search Engine Optimisation. All major search engines such as Google, Yahoo, or Bing use algorithms that read websites and rank them in how relevant to the users search criteria they are. You can optimise your website to be more definitive on what your content is about. This helps your website to be higher on the search engines ranking system.
To optimise your website, follow these rules:
- Have a keyword that is relevant to the what your website is about
- Use keyword rich content, search engines read your page, and will see how relevant to the keyword your content is
- Internal and external links
- Keep your website fresh, don’t leave the same content for months at a time
- Keep your SEO up to date, search engines alter algorithms all the time